Cheerios came out with a solution: The double box. It is Two boxes packaged together but easily taken apart. This eases storage and pouring, which is important when you have kids wanting to pour their own cereal.
Also by changing the packaging Cheerios was able to accomplish the following:
- By reducing the amount of air in each individual bag, these enhanced containers fit 10% more cereal than before and use less packaging
- While each box contains more cereal, packaging material has been reduced by over 200,000 lbs, saving 1,000 trees and taking 130 Cheerios trucks of the road, decreasing CO2 emissions
The following video gives you all the details:
Now you too can enter to win your own double set of double boxes. Simply leave me a comment below telling me why you like cheerios and someone will be picked by using random.org.
The deadline is approaching fast for me to submit the winners information so the drawing closes at midnight in June 16, 2012.
Disclosure: Cheerios cereal, information and giveaway have been provided by General Mills through MyBlogSpark. I have not been paid for this posting.